HomeBusinessThe Do’s and Don’t of Writing Catchy Email Subject Lines to Increase Open Rates
The Do’s and Don’t of Writing Catchy Email Subject Lines to Increase Open Rates
November 7, 2020
Are you looking to create the best email subject lines?
If you’re looking to set your marketing campaign for success, you’re going to want to read this. We’re uncovering the dos and don’ts of writing catchy email subject lines.
Let’s get started!
Do: Create a Sense of Urgency
If you want your recipients to act fast, create a detailed sense of urgency in your subject line.
Your goal should be to encourage your recipient to open the email and then to follow your guidelines in a timely manner. For example, a clothing brand may send out an email with a subject line stating “50% off sale ends tonight at midnight. Shop now.”
This provides the consumer with a detailed timeline while also providing a link to shop the sale in a click.
Do: Offer Something of Value
If you’re offering something of value to your recipients, be sure to make this clear in your subject line.
Not only will this grab their attention, but it will also increase the likelihood that they will open the email. This could be offering them a discount code, an exclusive membership, or something free such as an e-book or a guide.
Are you looking for other ways to better your emails? If so, be sure to check out these email marketing tips today!
Do: Make It Personal
In order to create a close relationship with your email list, you want to ensure that you’re making them feel special.
So, how can you make your readers feel special?
To do so, it’s important to personalize your emails as well as your email subject lines. This could be with anything from their name and their location to their recent shopping habits. For example, this could be sending a consumer that just bought a winter coat an email with your company’s new winter essentials.
Don’t: Make False Promises
We all know how frustrating it is to open an email that contains a false promise.
Not only is this morally wrong, but it’s also incredibly frustrating for the recipient. When this happens, the recipient is all the more likely to unsubscribe from your campaigns altogether.
After all, it can only take one false promise for your recipients to no longer trust your emails.
Don’t: Use All Capitals
Short and simple, be sure to avoid the usage of all capital letters.
While you may think that it grabs your reader’s attention, it actually does the opposite. The truth is, text written in all capitals is anxiety-inducing and makes the reader feel as if they’re being yelled at.
All capitals will also create an email subject line that looks spam or even scam-related. When we consider that 60% of Americans have been scammed online, it’s clear why avoiding this type of email line is crucial.
Writing Catchy Email Subject Lines
Creating catchy email subject lines isn’t always a walk in the park.
When we consider that nearly half of consumers feel that they receive too many emails, it’s simple to see why making your email stand out is crucial. To ensure that you’re constructing the most successful email campaigns possible, be sure to make use of our guide above.