When creating a website, you must exceed the benefit for your business goal. That is, it must be borne in mind that the user, in order to purchase, needs to feel comfortable on the site.
Currently, one of the indicators that professionals often consider is the bounce percentage. This indicator indicates the percentage of those who enter the site and take no action on all visits to the site. Bounce is directly related to the user experience and ease of use of the site.
Website ease of use indicates user-centered design. This means that all design focuses on making the site easy to use and friendly to all those who decide to browse it. In conclusion, web usability is the set of actions that are taken to improve the site and adapt it to users.
To better implement these procedures, an analysis is performed based on information from the site first. Some webpage creators provide different search results based on all websites built with the platform.
Some of them have a thermal map describing how browsers interact with the page. Zyro, which is a platform for creating free web pages, has an AI heat map where you can see what are the adaptations for your website.
For a platform that allows web pages to be created, ease of use is the key to success. So they take into account the most important aspects that need to be taken into consideration. This is because, due to the competition in the market today, it is essential for websites to be as easy to use as possible, to prevent users from migrating to other platforms.
Now, if you want your site to be browser-compatible, you should consider some usability aspects when creating a modern website:
# 1 Simple learning
When assessing the ease of use of the site, it is necessary to consider ease of learning. This can be seen in the ease and time taken for users to interact with the site (product purchase, service contract, inquiry, form completion, among other things).
# 2 Accessibility
Availability and accessibility of the site depends exclusively on technical issues such as web hosting and domain. In the case of hosting, the service that hosts your website so that it can be accessed from the internet, you should consider server uptime. If your server activity is frequently cut, your site will not be available, and this will seriously harm your ease of use or user experience.
At the same time, it is important to think that your site should be responsive, that is, it can adapt to mobile phones.
# 3 Flexibility
Flexibility, in everything online, is very important because business variables are always many. When we talk about a flexible website, we mean that the site must have many possibilities and means to implement the same procedure.
# 4 Accuracy and Credibility
Building user confidence is not an easy task. This is why you should consider the security and certification aspects of your business this way. That is, surfers should know that they are on a site belonging to a real business and that their data and movements are protected.
For this, it is important that you obtain an SSL certificate which, along with the website URL, will display a message stating that your site is secure (using HTTPS).
# 5 number of errors
As mentioned before, the ease of use and the improvements made accordingly are the result of searching for user behavior on your site.
Among the information that should be analyzed is the number of “errors” that browsers develop while on the web. For example, a badly completed field, on a recurring basis, in a registration form means that the message is not understood.
Taking these aspects into consideration when creating a modern website will bring you many benefits. Primarily, as a major factor, surfers will please the website. Additionally, usability will allow everything to happen on your site more quickly. In other words, times are reduced because doing things is easy.
At the same time, the friendly website makes the user familiar with how the web works. This means less spending on resources to help and serve customers.
Another factor, mentioned at the beginning of the article, is the bounce rate. Let’s keep in mind that a large portion of the companies that work on the Internet buy traffic (i.e. invest in digital marketing). If part of this traffic is on a site that is not considered ease of use or user experience, then you are wasting money. By reducing the bounce rate, we increase the possibility of conversion.
In conclusion, the importance of usability in a modern web page is very high since all websites should focus on making the user feel comfortable and confident in order to make the desired conversion.
