A virtual private network (VPN) is commonly known for bypassing geo-blocking restrictions, torrenting favorite music, or accessing Netflix content. So, in this article we are covering the benefits of VPN in digital marketing. However, it is often overlooked as a useful toolkit in digital marketing.
Everyone who uses an online platform is not free from cyber threats. That’s why keeping up with security is of utmost importance. Unfortunately, a lot of new digital marketers don’t realize the necessity of installing a VPN.
From protecting your online activity to having the edge over your competitors, a VPN plays a crucial role in digital marketing success. Keep on reading if you’re interested to learn more about how digital marketers can benefit from using a VPN.
Benefits of VPN In Digital Marketing:
1. Advanced SEO Marketing Approach:
Search engine optimization (SEO) has now become an important element in most marketing strategies. Its main concern is to drive potential customers towards a certain product, service, or brand through online platforms. In order to do that, marketers must ensure that the website ranks higher in the search engine result pages (SERPs).
However, increased usage of cookies and geo-restrictions on content transmissions can hinder you from seeing and analyzing SERPs. If that’s the case, you won’t be able to view search engine rankings accurately. It will then be impossible for marketers to access the kind of content they need to create and strategize based on their real ranking.
Marketers can prevent that from happening by using a VPN as it allows anyone to browse and check the true SERPs from any location. They can also optimize the company’s website by having an in-depth insight into customer’s needs and preferences.
2. More Secure Data Management:
As digital marketers work in online spaces, they may handle sensitive information, such as customer details, passwords, or company files. There isn’t much value in an SEO marketing strategy if the site where such data is stored is not adequately protected. Sophisticated forms of online crime are increasing and posing risks to businesses worldwide.
It is then imperative to keep the information secure from potential threats of hacking, malware, and other cyberattacks as much as possible. However, it is more challenging for marketers because they have to access public platforms like YouTube and Instagram now and then. Their online activities are much more vulnerable to hackers.
This is where a VPN becomes beneficial to the privacy and security concerns of digital marketing. By installing a VPN, marketers can hide their IP addresses and browse online anonymously. Every online activity can be protected by the solid encryption protocols of VPN, preventing any unauthorized data access.
3. Faster Link Building Capabilities:
Link building is important to improve the online visibility of a certain product, service, or brand. But Google considers the quality and quantity of backlinks for websites to rank higher in search engine results. It means that marketers must produce great content and ensure that a lot of people are linking to it.
The problem is some websites restrict users from creating multiple links. They usually do this by tracking your IP address. If they see several accounts linked to the same IP address, they will either ban you or remove your link.
But with a VPN, marketers can use different locations across their accounts. Since it provides different IP addresses, they can continue creating links and accounts as many as necessary without getting detected or blocked.
4. Effective YouTube Advertising:
YouTube is the most popular social video platform. Based on statistics, it’s the second-most visited and most used social website worldwide. With billions of people watching YouTube content in this day and age, it has also become an important online place for digital marketing. But of course, making YouTube advertising effective takes some amount of time and study.
To successfully reach the target market, digital marketers have to create quality video or display ads that are appealing. If they want to reach the online market from different regions, states, or countries, studying their ads is essential. Marketers have to learn how to connect with the target audience by seeing the ads shown in their specific locations.
But then again, not all videos are accessible to your region, and you may not be able to view the ads your target market is seeing. By installing a VPN, marketers can bypass such geo-blocked YouTube content. They can set their desired location and access the videos that’ll help them create effective YouTube advertising for their target market.
5. Advantage Over Your Competitors:
Digital marketers must understand their competition. They have to know who’s topping the list in their chosen niche location. As much as possible, they have to keep an eye on their competitors’ activities and analyze what strategies they are employing. Doing so can help marketers get insights and even backlink opportunities.
However, tracking your competitors isn’t an easy task unless you’re using a VPN. Because with a VPN, you can change your actual IP address and maintain anonymity as you study their specific pages and content. By doing this, you can maximize your marketing results and have a competitive advantage over your competitors.
6. Better Network Speed:
A fast internet network is vital for digital marketers. How quickly users can see and interact with the content served by your website plays an immense role in the success of marketing. It’s worth noting that slow websites are most likely to have a low conversion rate and high bounce rate.
That will not be a good idea since you risk losing potential customers’ attention even before having the chance to communicate your message. Speed should be an integral part of digital marketing strategy. Nevertheless, it will be impossible for marketers to update the channels where the message is spread out if the internet speed is slow.
Several factors can slow down the internet speed, and bandwidth throttling is among them. But using a VPN can help marketers come out of such a situation as web traffic passes through a private network, which is less congested.
What To Look For In A VPN?
Although VPNs come with many advantages, not all may help you get the desired results you want in digital marketing. In fact, many users have explored their choice of VPN without much clarity. To avoid that from happening, you must equip yourself with what to look for in a VPN.
Below are some of the considerations you may not want to miss out on.
1. Technical Considerations:
A VPN that offers the most secure encryption levels, a wide array of strong protocols, and additional security features are worth investing in. However, some of their technical features might not be too important, depending on what kind of security concerns you have.
If you’re looking for the most secure VPN to protect your browsing activities and data, ExpressVPN is at the top list based on testing. It is most likely due to its impenetrable encryption and no-logging status.
Moreover, if speed is of greater importance, NordVPN is the fastest, according to FastestVPNGuide.com. In terms of speed, it’s essential to note that several factors may affect any VPN’s performance. But always consider the one that constantly upgrades its server network, invests in software architecture, and keeps up a robust infrastructure.
2. Policy Considerations:
When it comes to policy considerations, no-logging guarantees are an excellent choice. It will legally restrict a VPN provider from keeping records or log-ins of your online activity for longer than a predetermined period. They won’t collect or share information when you’re connected to one of their servers.
That said, reading the privacy policy and terms of service is always a good place to start, especially when privacy is your utmost concern. It’s also vital to consider the jurisdiction you’re using a VPN from. Even if a VPN can bypass geo-restrictions, using VPNs in regions where they are heavily restricted can look suspicious.
3. Other Considerations:
Once you have an idea of the technical security and privacy policy of a VPN, it’s also worth considering qualities like customer support, device compatibility, and even monetary value.
4. Customer Support:
Remember that a VPN service’s features don’t end with what it promises to offer you, as it’s inevitable to encounter technical problems along the way. Thus, knowing that there will be helpful and readily-available customer support is equally important.
5. Device Compatibility:
Not all VPNs support a wide array of platforms and operating systems. It is essential to check whether the provider has dedicated apps for each of your devices. You could risk partial protection and suboptimal user experience if the VPN isn’t fully compatible with the devices you’re using.
6. Monetary Value:
The prices of VPNs may vary depending on their features and subscription length. There are free VPNs out there, but there are no guarantees with privacy, security, and overall performance. Note that maintaining a VPN service can also be expensive, so don’t fall for the scheme that free services are good.
To Wrap Up
Investing in a VPN can make a big difference in digital marketing strategy. It makes online activities secure and provides optimal results in marketing goods, products, and services. But since VPNs are not created equal, marketers have to do adequate research to find the one that will best help them achieve their target goals.
[…] You can change your IP Address temporarily by connecting to some other internet connection like Public Wifi. You may be vulnerable to many attacks so you always connect to VPN. […]