Did you know that the first time special effects were used was in 1857 by Oscar Rejlander? He combined around 30 various photo negatives to make one image.
Video effects have come a long way since then. Video special effects are a great way to make your marketing videos more engaging and create a lasting impression with your audience.
This guide will discuss the benefits of adding video special effects to your videos.
Showcase and Generate Buzz About Your Product
Animation is a great way to showcase and visually represent a product before it’s complete. You can highlight aspects of the product that might be impossible or complicated with normal shooting techniques. You can also insert elements into your video that can be updated or altered.
If you want to show off an idea for a product but don’t have a prototype, no problem. With visual effects, you don’t need one. You can create a realistic representation of your unfinished product.
Highlight Actions or Moments
With visual effects for video, you have the ability to manipulate time. You can use slow-motion effects to illustrate normally unfilmable or imperceptible events. Additionally, you can also manipulate the camera angle and move it around at a normal speed while the actions in your video are slowed down.
Clean-Up Your Videos
Invisible video effects are some of the most impressive ones that you can use in your videos. These types of effects can include:
- Polishing a product
- Adjusting blemishes
- Turning night into day
- Turning spring into winter
Invisible video effects can also ensure that your video is mistake-free and polished.
Tap Into the Wow Factor
Using special effects in videos is the best way to grab and keep your audience’s attention. The human brain can process visuals 60,000 faster than reading text. Humans can also remember visual content more easily than written content.
Animated content tends to be more captivating than a static image. Videos that incorporate visual effects will be even more interesting for your audience. By distributing content that includes videos with special effects, you’ll see an increase in conversions and engagement.
Decrease Your Marketing Budget
Building a set for a video can skyrocket the cost of the video. When you use visual effects, you don’t need to have a massive set built. You can have a primary location where you film the video and add in a lot of the details using visual effects.
No matter what story you’re trying to tell with your video, you can accomplish it with visual effects. You can push the envelope and add various elements to your video that you wouldn’t be able to accomplish with traditional filming. Additionally, you can seamlessly integrate fantastical elements without them looking fake.
Take Your Content to the Next Level With Video Effects
Video effects are great tools to elevate your content and appeal to your target audience. Create visually appealing videos that showcase your products.
To learn more about how to create eye-popping videos, check out one of our other articles.