Video marketing has become the preferred choice of many organizations, as video content is easy to consume and more engaging. Studies show that, in 2019, internet users spend around 6 hours and 48 minutes a week binging videos online. This is the main reason why YouTube has become so popular among organizations trying to expand their reach in the market.
According to a study by Cisco, by 2022, video streaming websites will account for 82% of the global internet traffic. As businesses leverage YouTube to attract the masses, they need to understand that simply uploading videos is not enough amid the fierce competition. Online videos mustn’t just be engaging but also building brand trust and generating traffic and leads.
But the question remains – how? The answer lies in the finer details of the videos, including the video intro. Intros are an important part of videos since they can either catch or distract viewers in a matter of seconds. In this article, we’ll look at some tips to keep in mind while making an intro for YouTube.
A video intro, as the name suggests, is defined as an introductory video that comes before the start of every video. It reinforces your brand and increases your channel’s authority on YouTube. It is a narrative source where you can place the topic of your video and create a positive expectation about what the viewer is about to see.
Top Three Tips to Create A Killer YouTube
1. Make short intro videos
Use an online video editor to create short intros. When putting an intro, always remember the saying “less is more.” Having a 30-second long intro doesn’t usually work as people don’t like introductions that are long and devoid of any substance. Focus on keeping it around 5 seconds or less without going overboard with the graphics and animations.
2. Keep it Consistent
Another important thing to remember while creating intros is consistency. Intros are a great way to allow your creativity to flow but restrain yourself from detouring from the brand message. Your intro should fit the message and theme of your brand.
It can be tempting to create a separate video and merge it with your brand video. But this method often causes inconsistencies and makes it difficult for people to understand the connection between the intro and the rest of the video.
3. Animate your brand’s logo
One of the most popular and efficient ways to create intros is by animating the brand logo. Since your logo is unique and the most iconic part of your company, introducing it at the beginning of the video can help you create a last impression of your brand and higher recall value. It ensures people associate your company and its offering with the image they see.
When you animate your logo, you have an opportunity to create visual interest and a hook that will interest people to see the video further. Hire a professional or try your luck at animation to see what works best for you.
Now that we know some of the useful tips while creating intro videos, let us look at the top intro makers that are available online. These intro makers are free of costs and are extremely user-friendly.
Top Three Online Intro Makers
VideoCreek is a video maker that supports features to make studio-quality videos. With a beginner-friendly interface, it allows you to create high-quality intro videos from scratch or use its existing intro and outro templates. Simply select these templates, edit, and save. That’s how easy this intro maker is!
VideoCreek can be used online on your computer. You can create ten videos in the free plan. However, these videos have watermarks, which can only be removed if you switch to the paid version. In the free plan, you can also access more than 800K premium clips and other essential assets to customize and personalize your intro videos.
A specialized tool used for creating intro videos, Flixpress is an online software solution that offers multi-layout editable and customizable templates. It supports 3D objects and stores several 3D assets, such as photos, texts, animated videos, and color. When using Flixpress, you can use the royalty-free stock photo stores in the library.
Flixpress also comes with a VideoFX library, which is usually not present in most of the online video makers. One of the biggest advantages of using this software is its ease of use. It is user-friendly and allows you to create YouTube videos in minutes. You can edit your videos by uploading it or use an inbuilt template and further customize it.
The free plan only permits you to create videos of up to 2 minutes, with a resolution of 360p and a Flixpress branding. If you want to remove the branding, you’ll have to opt for a paid plan, which costs only $3.49 per month!
Renderforest is a popular online video creator and editor and was among G2’s top 100 software companies in 2019. This multi-purpose design tool can help you achieve a lot of video editing tasks such as creating an online video as well as designing the company logo and website. It allows you to create professional, high-quality intro video in under minutes by personalizing and customizing one of its inbuilt templates.
Renderforest houses over 50K intro video templates that you can edit with its wide range of soundtracks, fonts, graphics, and pictures available. It has a storage of 500 MB as part of the free plan. Users can create unlimited videos of up to 3 minutes with a resolution of 360p videos. However, the final video comes with a watermark that can only be removed by opting for a paid plan.
The paid plan of Renderforest starts at $9.99 per month.
These were some of the online intro making tips and software available for you to try out. These three tips are at the heart of making engaging intro videos and can get the ball rolling for your brand. Try them today and share your experience with us!