65% of American consumers use online resources such as search engines to carry out their product research. This means that you need to rank near the top of the search engine results if you’re looking to sell a product.
The good news is that there’s a content strategy for that: search engine optimization. If you use search engine optimization (SEO) tactics, you’ll find your business’ website gaining more traffic, more leads, and more sales.
To learn more about SEO for small businesses, keep reading. We have the top five small business SEO tips that we recommend you start using.
1. Focus on the Small, Technical Problems
Some of the rules of search engine optimization focus on the technical aspects of a business owner’s website. These technicalities include things like image names and links.
If you want to increase your chances of appearing higher on search engine results, you can’t let these issues fall through the cracks. Make sure to fix any old, broken links you may have and replace those with fresh, working ones.
In addition, you should change any images on your website to match the primary keyword of the site they’re being placed on.
2. Don’t Forget Local SEO
Local SEO helps your business rank for local searches. For instance, if someone wants to find a small business in their area to shop from, they’ll search for a location on a search engine.
If you want your business to pop up for location-specific searches, you have to use Google My Business. To get help with learning SEO tricks like this, take a look.
3. Know Your Keywords
If you know anything about search engine optimization, you know about keywords. They’re the foundation for any business looking to rank high on search engines.
Without proper keywords, search engines can’t determine what your website pages are about. You need to have specific primary and secondary keywords to let search engines know what searchers to send to your website.
4. Include Keywords in Headers
Keywords shouldn’t just be included in your paragraphs. You should also be putting keywords in headers and titles.
Including keywords as often as possible will help search engines identify the subject of each page. Just make sure that you aren’t stuffing the entire page with keywords.
5. Optimize For Mobile
If your website isn’t optimized for view on mobile devices, you need to fix this as soon as possible.
Search engines don’t recommend websites that don’t work on mobile phones. This is because most users are using search engines on their phones.
More Than Small Business SEO Tips
Now that you’ve read all about our top five small business SEO tips, it’s time to put them to work. See how each of these great strategies can help your business sore to the top of the most popular search engines, gaining you more traffic along the way.
However, there’s more to search engine optimization than these five tips. To learn more about search engine optimization and how it can help your business, check out the rest of our blog.